Ms. Crosby joined Tyler Technologies in 2008 and is responsible for overseeing all corporate and division marketing initiatives for Tyler. Ms. Crosby brings more than 25 years of marketing and communications experience to Tyler, with proven success in core function areas including branding, direct marketing, messaging, market development, events marketing, media relations and employee communications. She has held senior management positions at companies including PepsiCo, Inc., The Feld Group, Dell, and Freescale Semiconductor. Ms. Crosby holds a bachelor's degree from the University of Georgia.