Senior Marketing Data Analyst

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Our corporate Marketing Operations team is looking to hire a Senior Marketing Data Analyst. This is an exciting and high visibility position where you will be responsible for helping the Marketing team on a day to day basis with a wide range of responsibilities, such as overall marketing reporting and data management functions, defining and creating marketing dashboards, gathering data for multiple marketing channels. You will be the go-to person for vertical marketing managers to collaborate on reporting needs, tying data from multiple channels and presenting insights and recommendations.


Plano, Texas




Reporting and Data Analysis

  • organize, sort, and filter data to measure and report on the performance of the Marketing organization using dashboards, reports, etc.
  • Work closely with Manager, and marketing leaders to help track, measure, and optimize marketing initiativesacross multiple channels and campaigns
  • Measure the performance and effectiveness of all lead generation activities across inbound/outbound channels to analyze marketing influence on generating opportunities and make recommendations based on findings
  • Collect and analyze data to distinguish patterns, recognize trends, and develop models from past data to segment and score leads
  • Handle an array of ad hoc requests from the team, including building custom reporting, validating and generating standard KPIs, building Web Analytics reports as needed 

Data Automation and Integration

  • Assist in driving marketing data infrastructure for the Reporting Automation platform including scoring, multi-touch nurture, segmentation/profiling etc.
  • Partner with IT team and assist with building automated processes to extract data from multiple marketing inbound and outbound channels using ETL tools/APIs to enable report automation
  • Assist with building automated processes to enhance data attributes/perform data cleanup and transform data
  • Works with subject matter experts across the organization to understand data sources, data errors, and validate outputs.
  • Handle ad hoc requests from the team such as QA'ing data, analyzing data oddities etc.


  • Degree in Information Systems, Data Science, Math, Economics or Engineering- Masters(preferred) with 1 – 2 years of experience or Bachelor’s degree with 3 - 5 years of experience.
  • 2-4 years of experience in processes supporting analytics for Marketing/sales functions
  • Strong knowledge of databases such as SQL Server (preferred) or Oracle SQL and experience working with medium to large data sets
  • Advanced experience working with BI tools such as Power BI (preferred), Tableau, or others
  • Advanced knowledge of web analytics tools such as Google Analytics (preferred), or Adobe Analytics and backend data from these tools
  • Experience in modern integration and data warehouse methods like Azure Data Factory/Azure Databricks/Data lake storage and Analytics services is a plus
  • Experience in statistical/predictive modeling and analysis is a plus
  • Experience with CRM tools like Dynamics 365 or Salesforce preferred
  • Familiarity with Marketing automation tools like Marketo/Pardot preferred
  • Knowledge of Python and RESTful API development, databases and handling HTML, XML, and JSON data formats in Python preferred
  • Ability to manage through ambiguous and subjective situations acting independently when needed
  • Strong verbal and written communication skills
  • Demonstrated ability to work in a dynamic, collaborative environment
  • Must be willing to work as part of a team and collaborate with team members within Marketing, IT and Sales Enablement on larger projects
  • Intellectual curiosity and desire to challenge the status quo

Great Place to Work & Grow Your Career

Come join us as we transform the public sector! Our mission, vision, and values guide everything we do. We’re also frequently recognized as a great workplace locally and nationally. See our many awards and accolades.

Taking Care of You & Your Family

Your health and well-being are important to us. That’s why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people.

Tyler is subject to regulations, guidelines, and/or client requirements relating to the qualifications of Tyler personnel performing certain client work. Because of the nature of this position, it is a requirement that the candidate can successfully pass a federal background check at the time an offer is extended and over the course of employment with Tyler.

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Requisition Number:10-22-034

Tyler Technologies is proud to be an affirmative action / equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.
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