Senior Marketing Communication Specialist

Senior Marketing Communication Specialist

Tyler Technologies is seeking an accomplished marketing specialist to join our team. The senior marketing communications specialist will create and manage multi-faceted marketing campaigns, creating brand awareness and enhancing market share. This position will determine campaign needs and select appropriate communication vehicles, write well researched content, provide creative direction to internal teams and manage the development of initiatives to completion. Tyler’s marketing materials are technical in nature and require strong feature/benefit language. This role offers access to a wide variety of projects and requires a strong ability to manage multiple projects at one time.

Location

Dayton Metropolitan Area, Ohio

Responsibilities

  • Drive division objectives by developing innovative ways to communicate marketing messages via integrated marketing programs that include direct mail, email, web, video, collateral, and that support tradeshows and events.
  • Ensure marketing messaging is consistent and drives the key messages in an impactful way.
  • Write copy for marketing materials in a manner that is audience appropriate, impactful, and that follows writing best practices.
  • Effectively interact with Sales or other internal clients, as appropriate, in order to determine requirements and design programs that meet campaign objectives.
  • Utilize a metric driven approach to determine which campaigns/programs are most effective, and leverage these learnings to adjust future marketing activity.
  • Project manage all the parts of their campaigns to ensure they are delivered in a timely manner.
  • Maintain and manage project schedules, approvals and other project-related needs utilizing the Marketing Department’s online project management software.
  • Obtain product or service information by interviewing, or requesting such information from necessary parties including internal division subject matter experts, or clients.
  • Write product fact sheets, brochures, case studies, newsletter articles, advertising, social media, and other material as requested by the Division Marketing Director.
  • Provide guidance for other marketing staff concerning messaging and project direction
  • Provide leadership or mentorship to junior members of the team.

Qualifications

  • Bachelor’s degree in a related field or equivalent experience
  • Typically requires a minimum of 6-8 years marketing experience
  • An understanding of and experience with a variety of types of marketing communications vehicles – including email, direct mail, collateral, video, web, and tradeshows.
  • Experience effectively managing a variety of marketing projects and timelines
  • Strong writing skills and experience
  • Knowledge of AP style
  • Technology/software industry experience strongly preferred; public sector experience preferred
  • Macintosh or PC skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Experience with Adobe InCopy preferred
  • A strong understanding of graphic applications, image/media files, web media/interactive marketing, etc.
  • A positive attitude with a desire to go above and beyond expectations is key to the success of this role

Apply Online
Requisition Number: 10-18-018

 

 

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