Samantha has been with Tyler since 2008. She has full oversight of the company’s marketing strategy, since launching the company’s brand in 2009. She is responsible for leading a team of 75 professionals in key functional areas including branding, content strategy, digital marketing, product marketing, events marketing, public relations, and employee communications. Prior to Tyler, she held senior management positions at companies including PepsiCo, Inc., The Feld Group, Dell, and Freescale Semiconductor. Samantha holds a bachelor's degree from the University of Georgia.