Director of Marketing, Public Safety
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The Director of Marketing is responsible for developing marketing strategies to drive revenue growth, overseeing the development and execution of the vertical marketing strategy, and for the management of all aspects of multi-faceted marketing projects and campaigns for the assigned vertical and product lines. Responsibilities include turning business objectives into marketing strategy and tactics by conducting research, developing comprehensive content, and analyzing metrics. Collaboration with various marketing shared service functions, as well sales and other division leadership, is important to the Director of Marketing’s ability to succeed.
The Division Marketing Director drives the Division’s strategic marketing initiatives. They are responsible for developing and managing an annual budget/plan, and successfully meeting/completing plan objectives. They have a strong dotted-line relationship with the Division President and serve as a member of the division’s senior leadership team. It’s critical that this individual ensures alignment of the marketing objectives with the priorities of division’s sales and overall goals, as well as aligning to the overall marketing goals and brand vision for Tyler.
As a part of Tyler’s corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.
Responsibilities
- Develop and execute marketing plans for Tyler products that include lead generation initiatives, sales collateral, trade advertising, media relations, events marketing, and divisional communications.
- Position multiple products within the same functional areas based upon factors that include functional differentiation, client size, market segment, and future development plans in a manner that minimizes confusion in the marketplace.
- Develop Division marketing budgets, ensure that the marketing plans are executed within budget, provide quarterly revised budget projections, and reconcile MTD, QTD & YTD reports.
- Ensure that evaluation systems are in place to report on progress in achieving overall goals and measuring ROI on marketing dollars invested.
- Act as senior consultant and advisor to division leadership teams for all marketing and communications initiatives; ensure alignment with corporate vision and initiatives.
- Provide marketing counsel, guidance and direction to division leadership teams. Facilitate open communication with division leaders to ensure marketing priorities align with and support business goals.
- Develop divisional key messages to ensure consistency across all marketing materials, and across all audiences (prospects, clients, employees, media, etc.).
- Project manage marketing deliverables to ensure quality development and timely delivery.
- Act as division spokesperson for media inquiries and PR opportunities.
- Manage team of campaign, content, and trade show professionals and support their efforts by removing obstacles and setting clear direction.
- Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving the team and company objectives.
Qualifications
- Bachelor’s degree in a related field or comparable work experience
- 10-12 years marketing experience in a business-to-business or business-to-government environment
- Marketing experience in the public safety sector preferred
- Strong writing skills and the ability to generate impactful marketing messages is required, and must be demonstrated through writing samples and references
- Technology/software industry experience required; public sector experience preferred
- Experience effectively managing a variety of marketing projects and timelines
- Experience managing a variety of direct marketing, video, advertising, collateral creation, and web content projects required
- Trade show and or user conference experience preferred
- Strong skills in Microsoft Office (Word, Excel, Outlook, and especially PowerPoint)
- Experience in a leadership or management role a plus
- An excellent understanding of graphic applications, image/media files, and web media/interactive marketing
- A positive attitude with a desire to go above and beyond expectations is key to the success of this role
- The individual must be able to:
- Create strategy and execute for all solutions within the business unit. This means that many marketing functions must be performed in multiples and the Marketing Director must be able to balance the needs of each group and be responsive to multiple leaders.
- Develop and implement strategic marketing plan(s) for all major product groups.
- Develop a core understanding of the market, with focus on key decision makers and user profiles.
- Gain a full understanding of our products, including key features and functionality, as well as unique points of differentiation as compared to our competition.
- Understand and convey Tyler’s overall corporate vision and business objectives; ensure division alignment.
- Ensure corporate and product brand consistency and standards are maintained.
- Establish and manage marketing priorities for the division and meet budgets and deadlines.
- Manage multiple projects of varying complexity and scope.
- Demonstrate a thorough knowledge of management/leadership principles and management basics – planning, organizing, directing, developing and supervising.
- Demonstrate ability to effectively lead others to accomplish goals/objectives and influence/direct at the department level.
- Model desired organizational behavior as defined in the company values and leadership competencies.
- Cultivate, support and promote an organizational culture that provides for high performance, high morale, integrity, teamwork and work-life balance.
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Requisition Number:2024-4358
Tyler Technologies is proud to be an affirmative action / equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing jobs@tylertech.com or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.