Marketing Manager

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The Marketing Manager is a strategic leader within the Vertical Marketing team, responsible for developing and executing innovative marketing strategies in a highly competitive, fast-moving market. This role calls for a creative, agile marketer who can quickly turn opportunities into impactful campaigns. You’ll work closely with business leaders, sales, subject matter experts, and shared services to shape audience-focused strategies that deliver results and drive measurable growth, while guiding a talented marketing team.
This team moves fast, thinks big, and makes a real impact. It’s a competitive market that demands confidence, quick thinking, and decisive action. You’ll work alongside driven colleagues, contribute to strategies that move quickly from concept to execution, and see the results of your work make a visible difference. 

As a part of Tyler’s corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.

Location

Plano, Texas | Yarmouth, Maine

Travel

0-5%

Responsibilities

  • Develop innovative, integrated marketing plans and campaigns that differentiate products and capture attention in a fast-paced environment.
  • Partner with business leaders and sales to anticipate rapid shifts in a highly competitive market and quickly align marketing strategies to business opportunities.
  • Gain a deep understanding of audience needs and competitive dynamics, incorporating insights into messaging and positioning.
  • Collaborate with subject matter experts to deliver compelling, audience-first content across digital and traditional channels.
  • Oversee execution of marketing projects and campaigns with an emphasis on speed-to-market and measurable impact.
  • Analyze results in real time, making agile, data-driven decisions to optimize outcomes.
  • Lead and mentor marketing staff, fostering a culture of creativity, adaptability, and continuous improvement.
  • Partner across teams to explore new approaches, channels, and strategies to drive competitive advantage and achieve growth strategies.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 8+ years of marketing experience, with proven success in competitive or fast-moving markets. Public sector or K-12 market experience a plus. 
  • 3–5 years of proven management experience leading and developing staff.
  • Strong background in digital marketing, content development, and integrated campaign execution.
  • Ability to analyze data and make agile, informed decisions.
  • Excellent communication, leadership, and cross-functional collaboration skills.
  • Strategic thinker with a bias for innovation and action.

Taking Care of You & Your Family

Your health and well-being are important to us. That’s why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people.

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Requisition Number:2025-7596


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Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing jobs@tylertech.com or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.
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To make work even more rewarding, we offer a wide range of benefits to support the overall wellness of you and eligible family members.

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Why Work at Tyler?

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