Marketing Communication Specialist, ERP & Schools

Marketing Communication Specialist, ERP & Schools

Tyler Technologies is seeking an accomplished marketing generalist to join our team. The Marketing Communications Specialist will provide well-written, comprehensive content that is industry-appropriate and acceptable for marketing materials and multi-faceted marketing campaigns. Tyler's marketing materials are technical in nature and require strong feature/benefit language. This role offers access to a wide variety of projects and requires a strong ability to manage multiple projects at one time.

Location

Duluth, Georgia

Responsibilities

  • Obtain product or service information by interviewing, or requesting such information from, necessary parties including internal division subject matter experts or clients.
  • Write product fact sheets, brochures, case studies, newsletter articles, advertising and other material.
  • Develop innovative ways to communicate marketing message – including via direct mail, email, web, video and at tradeshows and events.
  • Evaluate the collateral needs of each product group and the division overall, and create new materials as necessary or requested
  • Review and update web and brochure content as product or company information changes.
  • Ensure marketing messaging is consistent and drives the key messages in an impactful way.
  • Distribute copy, particularly new documents, to appropriate personnel for Web posting, use by sales reps, events team, etc. as necessary.
  • Turn a marketing objective into a marketing program and implement it from start to finish.
  • Provide additional marketing support and project management, including managing email marketing, web site development, and sales support initiatives.

Qualifications

  • Bachelor's degree in a related field or equivalent experience
  • Typically requires 5+ years of marketing communications experience
  • Outstanding writing skills are required, demonstrated through writing samples and references
  • Experience designing and implementing marketing programs is preferred
  • Knowledge of AP style
  • Technology/software industry and/or public sector experience preferred
  • Experience effectively managing a variety of marketing projects and timelines
  • Macintosh or PC skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • A good understanding of graphic applications, image/media files, web media/interactive marketing, etc.
  • A positive attitude with a desire to go above and beyond expectations is key to the success of this role

To Apply

Apply Online
Requisition Number: 10-17-084

 

 

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