Leverage Events for Modern Tech Adoption
August 30, 2021 by Meredith Trimble
At the highest level, government service has always been centered around community and resident needs. When public sector practitioners flip their perspective from service provider to service consumer, an interesting fact emerges: for members of the public, government touch points are triggered by certain events. Having a baby, for example, triggers registration action for a birth certificate and social security number. Building a house or opening a business triggers certain permitting and licensing actions.
One of the distinct capabilities of digital government is facilitating these types of interactions, whether they are government-to-business or government-to-citizen. This is important not only for the public-private intersections around common, daily events but for unforeseen events as well.
Event Response and Modern Tech Adoption
The crisis of the COVID-19 pandemic is instructive in that it showed us how leaders can leverage crises and other events to drive modern tech adoption resulting in innovation and tangible outcomes.
Events like the pandemic compel CIOs and other government leaders to work iteratively, resulting in innovation and improved outcomes for residents, businesses, and communities. As Gartner research noted, “In the face of these massive challenges, many governments have implemented parallel technologies to ensure continuity of services and, in many cases, improve them.”
Obtaining a permit for outdoor restaurant seating, finding information on vaccine locations or COVID-19 testing sites, or applying for unemployment benefits are common examples of pandemic-related government-to-business and government-to-citizen interactions requiring new government responses.
In many examples, the pandemic drove the adoption or expansion of enterprise data platforms, especially as the ensuing challenges brought a new recognition of the need for central data repositories.
The City of Los Angeles Controller’s Office, for example, used its open data platform to fuel a food access map to serve increased need. The State of Connecticut expanded its use of its open data program to develop a framework for expanded interagency collaboration. These enhanced connections facilitated weekly official updates that met the public’s demand for in-depth and contextualized information. In addition, timely and accurate data supported critical decisions across agencies and jurisdictions on public health and school learning models.
A key nuance here is events not only trigger interactions, but public buy-in for technology adoption also spikes in response to an incident or obvious need.
Proactive Service Models
This presents a unique and still-open window of opportunity for government leaders to become more proactive in approach. Public sector CIOs and other leaders can advance service model maturity by focusing on events triggering business and resident engagement.
Beyond COVID-19, governments must examine what those triggering events look like in their jurisdictions and for their constituencies. Where is there opportunity to truly break down barriers between service providers and service users? What can provide a constituent with a seamless interaction during a commonly occurring event? Using those points of interaction to drive modern tech adoption can answer those questions with specific outcomes in mind. It can also help governments:
- Secure and maintain funding
- Achieve broad buy-in of policy and projects
- Illustrate visible impact with citizen-facing wins
What’s more, this approach moves government service from reactive to proactive to predictive. At these later stages, people and communities are served before needs even surface. This trajectory holds great promise for tackling some of society’s greatest challenges. At the same time, leveraging events for meaningful action promotes positive outcomes in the public’s day-to-day interactions with government. These functional connections between constituents and government are the building blocks of thriving, successful communities.