Trade Show Specialist

• Responsible for identifying and managing trade shows for target audience: 
  • Research trade shows to obtain the latest vendor information
  • Manage high-profile and large trade shows as well as smaller tiered shows
  • Meet with marketing leaders to review recommended trade shows based on company goals and budget
  • Generate budgetary reports and provide budget projections to the marketing lead
  • Track and analyze trade show demographics: # of attendees, job titles, etc.
  • Explore, analyze and present sponsorship opportunities with vertical team
  • Manage sponsorship opportunities in trade show marketing
  • Ensure Tyler-brand consistency in marketing campaigns and trade show planning
• Responsible for all trade show logistics including:
  • Selecting booth location
  • Submitting approved company/divisional descriptions
  • Selecting/purchasing show services (electricity, materials handling, Internet, etc.)
  • Securing and ensuring timely delivery of pre- and post-show lists
  • Collecting and consolidating pre- and post-show sales feedback either through surveys or direct interaction with sales reps
  • Ensuring that all appropriate materials arrive at the show for installation
  • Generating post show budget versus expense reporting
  • Coordinating the execution of show-related marketing campaigns in collaboration with marketing specialists
  • Tracking and coding all show related expenses to credit card statements and invoices with the proper account code for expense tracking
  • May be required to code FedEx bills for payment
  • Develop and maintain positive working relationships with all clients which may include associations, Tyler clients, Tyler staff and third-party vendors.
• Tier 1/Tier 2 trade show responsibilities include:
  • Working with exhibit house to secure assets, arranging show services, and shipping logistics
  • Working with marketing team to identify and execute engagement programs that align with established goals to drive traffic
  • Initiating and/or leading pre-show meetings to communicate established goals for show and discussing all relevant activities
• Utilizing trade show management software, maintain trade show records including:
  • Comprehensive files for each trade show
  • Tracking all associated costs
  • Pre- and post-show attendee lists
• Responsible for registering company representation for trade shows and ensuring overall show coverage is managed.
• Responsible for distributing show information to stakeholders and onsite representation and elevating additional onsite special requests to marketing lead.
• Responsible for trade show booth inventory to ensure availability and appropriateness and report the effectiveness and usage of materials back to the marketing lead.
• Responsible for auditing/managing literature and promo item inventory, including producing and distributing regular inventory reports to the marketing team.
• Responsible for negotiating value adds and/or discounts for sponsorships to garner additional value.
• Responsible for executing lead management/engagement/return on objective reporting for each show.
• Responsible for ad-hoc marketing communications/trade show projects as assigned.

Qualifications

• Bachelor’s degree in a related field or equivalent experience preferred, but not required
• Typically requires 3-5 years of trade show experience
• CTSM or CTSM study recommended
• Excellent organizational skills
• Basic understanding of our industry and marketing concepts
• Strong communication skills
• Proficiency in Microsoft Office products
• 10-25% travel for trade shows and internal meetings