Product Marketing Manager

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Tyler Technologies is hiring a product marketing manager to join our Appraisal & Tax Marketing Staff.  The Product Marketing Manager will provide insights about go-to-market strategy, competitive positioning, and overall Appraisal & Tax and Land & Official Records market, tracking and reporting software market trends to management, sales, marketing, and the product team.  Tyler’s Appraisal and Tax and Land and Official Record solutions includes residential and commercial appraisal, assessments, tax billing and collections and land and vital records recording systems.  The PMM will be responsible for analyzing market, buyer, competitor, and technology trends while coordinating software product launches and assisting with analysis and definition of go-to-market strategies and growth initiatives. The overarching goal of the position is to place Tyler Technologies in a dominant competitive position and to drive revenue for the products for which they are responsible.


Dayton Metropolitan Area, Ohio | Plano, Texas | Yarmouth, Maine




  • Contribute to go to market strategies and planning including assistance with market sizing, segmentation, addressable market analysis, buyer personas, competitive analysis, differentiators, and helping to advise on the direction of product, marketing, and sales team plans to bring new products and services to market.
  • Support the launch of new software products including coordinating the launch plan and helping to define product positioning, compelling messages, packaging, pricing, and product naming.
  • Advise on and monitor demand generation, operational readiness, sales enablement, and metrics for new product launches.
  • Identify & track metrics to determine the effectiveness of product marketing activities.
  • Help customer-facing teams to understand new products and functionality to promote sales, adoption, and strong references
  • Guide competitive intelligence activities to develop SWOT analysis, sales tools, and product recommendations.
  • Conduct win/loss interviews with prospects and new customers, summarize findings, and provide recommendations
  • Collect, analyze, and synthesize key market, buyer, product, and competitive insights and trends from multiple sources to develop insightful recommendations
  • Develop and maintain strong working knowledge of the Appraisal and Tax and Land and Official Records software, major trends, needs, and competitors
  • Travel to meet customers and attend industry events as needed (up to 20% travel)


  • Have a passion for product marketing and the desire to become an expert with technical products and solutions
  • Have 2-4+ years’ product marketing experience in the software market, ideally for Appraisal & Tax or city/county government
  • Have experience with the Appraisal and Tax and Recording industry.
  • Be a team player with a positive attitude and capable of building strong networks and working relationships by effectively influencing people
  • Have an ability to self-manage projects from initial conception to completion
  • Understand technical solutions, manage large amounts of data and organize it into meaningful presentations
  • Thrive in a fast-paced, deadline driven environment while handling multiple projects and priorities simultaneously
  • Be flexible and able to pivot quickly when priorities change
  • Have strong analytical skills. Experience in strategic market analysis, competitive intelligence, and/or business model analysis is preferred.
  • Be comfortable funneling constructive criticism into new ideas
  • Have outstanding oral and written presentation skills – able to communicate ideas in a clear, concise, and compelling manner with all levels of the company
  • Have a bachelor’s degree in business, management, marketing, finance or other related discipline. Master’s degree is a preferred
  • Demonstrate intermediate to advanced skills in Excel, Word, and PowerPoint. Experience with Power BI and MS Dynamics CRM is a plus 

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Requisition Number:10-21-024

Tyler Technologies is proud to be an affirmative action / equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.
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