Marketing Specialist

Apply Online

We’re seeking a Marketing Specialist to support and manage strategic marketing initiatives targeting government organizations and the communities they serve. The ideal candidate is a strong project manager with excellent copywriting skills, a quick grasp of marketing technology platforms, and a few years of experience with email, social media, and performance reporting through tools like Google Analytics and Power BI. This role collaborates with specialist teams to orchestrate and report on each campaign, and includes opportunities for growth while directly benefiting local communities.

As a part of Tyler’s corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.

Location

Plano, Texas | Yarmouth, Maine | Overland Park, Kansas

Travel

10-25%

Responsibilities

  • Develop and implement innovative, multi-faceted marketing campaigns, which may include email, print, social media, web, webinar, video, and in-person touchpoints with clients and prospects
  • Become adept in the Tyler voice and writing style, using this to write effective, compelling content for the web, email, and collateral including brochures, product sheets, white papers, client profiles, videos, and more
  • Ensure marketing messaging is consistent and drives the key messages in an impactful way
  • Provide lead generation or client outreach support at events, such as trade shows or conferences, including on-site coordination where required
  • Manage projects so assigned deliverables are completed on time and with efficient use of resources; work with manager to prioritize projects for maximum business impact
  • Track assignments and the results of projects and campaigns so the impact of work can be reported by the team manager
  • Develop product knowledge and/or obtain product knowledge from internal subject matter experts to communicate about Tyler solutions clearly and accurately to an external audience
  • Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed
  • Meet and communicate with team members, clients, and stakeholders via email, chat, phone/video call, or in-person discussion, including with people in other offices or remote locations

Qualifications

  • Bachelor’s degree in a related field or equivalent experience
  • At least 5 years of marketing experience
  • An understanding of marketing communications vehicles, including email, social media, collateral, video, web, and trade shows
  • Experience effectively managing a variety of marketing projects and timelines
  • Strong writing skills and experience
  • Expertise with AP style
  • Mastery of Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Knowledge of digital marketing channels
  • A positive attitude
  • Advertising or PR agency experience a plus
 

Apply Online


Requisition Number:2025-7013




Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing jobs@tylertech.com or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.
spacer module is 50px
Didn’t find what you’re looking for?

Start your search again

spacer module is 27px
SCAM ALERT

Don't be fooled by criminals making false employment offers, requesting personal and financial information, or impersonating Tyler management. In our recruiting practice, we do not …

  • Extend job offers to candidates we have never spoken with on the phone or in-person
  • Request financial information from candidates
  • Offer jobs through chat rooms, meetups, or hangouts

If you feel you may have been in contact with someone falsely representing Tyler, please contact info@tylertech.com immediately and provide us with as much information as possible about the exchange. If you opened or clicked on any links or attachments within a suspicious job offer, we recommend running a full antivirus scan on your computer to make sure no malware was downloaded.

spacer module is 25px
Get to Know Our Tyler Family

At Tyler, team members are valued and encouraged to innovate, while having fun along the way. Join us and see why we love working here.

Meet our Tyler family
Meaningful Work, Valuable Benefits

To make work even more rewarding, we offer a wide range of benefits to support the overall wellness of you and eligible family members.

Check out our benefits
Why Work at Tyler?

While committed to serving the public sector, we’re also dedicated to investing in our people. Be a part of our passionate community where you can grow.

Come work with us